Skip to content

Business Analyst

Yashmita Tomar

I turn raw data into decisions that move sales, efficiency, and strategy.

Data Analytics · Dashboards · CRM · Process Improvement

Get in touchView work→LinkedIn ↗

Based in West Delhi, India

Portrait of Yashmita Tomar

About

Analytical rigor, business sense.

I'm a business analytics professional with 4+ years of experience across data analysis, dashboard development, CRM implementation, and business process improvement. With a background in Electrical & Electronics Engineering and an MBA in Finance & Marketing, I turn data into actionable insights through dashboards, reporting, and close stakeholder collaboration.

Currently driving business analytics at HORIBA, I lead the business side of a Salesforce CRM rollout and support a LIMS implementation, while building dashboards and executive reporting for Sales, Service, Marketing, and IT. Earlier, I drove analytics and operations at FIITJEE, CRL Diagnostics, and Chatous Technologies — delivering measurable outcomes like higher sales and lower costs, with a reputation for quantitative rigor, attention to detail, and clear cross-functional collaboration.

Skills

What I work with

A toolkit spanning data, business strategy, and the soft skills that move work forward.

Analytics & Data

  • Data Analysis
  • Data Mining
  • Data Preparation
  • Data Validation
  • Quality Assurance
  • Reports Analysis
  • Quantitative Analytics
  • Database Manipulation (SQL)
  • Data Visualization (Power BI)
  • Dashboard Development
  • Maintaining Databases

Business & Strategy

  • Business Strategy
  • Process Improvement
  • CRM Implementation (Salesforce)
  • Requirements Gathering & UAT
  • Stakeholder Management
  • Research & Analysis
  • Financial Solutions
  • Retail Operations Management
  • Customer Acquisition
  • Sales & Marketing
  • Digital Marketing
  • Customer Service

Tools & Collaboration

  • SQL
  • Power BI
  • Salesforce
  • Excel
  • PowerPoint
  • Word
  • MS Forms
  • Cross-functional Collaboration
  • Stakeholder Communication
  • Attention to Detail

Experience

Career arc

From engineering to data to business analysis — a decade of turning data into decisions.

  1. Business Analytics — Senior Executive

    2025 – Present

    HORIBA India · India

    • Design interactive dashboards and analytical reports to monitor business performance and support strategic decision-making.
    • Analyze sales and operational data to identify trends, opportunities, and actionable business insights.
    • Lead business-side activities for the Salesforce CRM implementation — requirement gathering, UAT, process validation, and stakeholder coordination.
    • Managed the Customer Experience Survey campaign, achieving the highest customer response rate to date.
    • Support the Laboratory Information Management System (LIMS) rollout by documenting business requirements and driving process improvements.
    • Create executive presentations for management reviews and collaborate across Sales, Service, Marketing, and IT on digital-transformation initiatives.

  2. Jr. Manager – Operations (Promoted from Management Trainee)

    2024 – 2025

    FIITJEE eSchool · India

    • Managed operational reporting and analyzed academic and business performance data to support decision-making.
    • Developed reports and dashboards to track attendance, faculty performance, student progress, and key operational metrics.
    • Cleaned, validated, and maintained large datasets and databases, ensuring data accuracy and reliability.
    • Generated management reports and collaborated with cross-functional teams to improve reporting efficiency and business processes.

  3. Intern

    2023

    Outlook Publications · Delhi, India

    • Met assigned sales targets.
    • Conducted payment-gateway analysis.
    • Researched finance terminologies to support editorial/finance work.

  4. Data Analyst

    2021 – 2022

    CRL Diagnostics · Delhi, India

    • Achieved a 21% sales increase through market analysis.
    • Used Excel and LIS software for data tracking and analysis.
    • Boosted sales 11% by researching and implementing focus-group findings.
    • Led data-flow improvement initiatives.
    • Developed KPIs that reduced costs by 17% while monitoring sales.

  5. Data Analyst

    2020 – 2021

    Chatous Technologies India Pvt. Ltd. · Gurugram, India

    • Labelled images/video and prepared datasets for ML; handled logo ID, content flagging, safety monitoring, transcription, parsing, and audits.
    • Key member of the 45-person Project Meniso team; collaborated with the San Francisco team on project understanding and workflow design.
    • Executed comprehensive client work reviews and managed large volumes of daily unstructured data, reducing manual effort.
    • Finalized 5 manual data-labelling projects for ML and AI.

  6. Intern

    2019

    NTPC Limited · Delhi, India

    • Networking and its applications.

Selected work

Case studies

A few projects where analysis led to measurable business outcomes.

HORIBA · Business Analytics

Leading the business side of a Salesforce CRM rollout at HORIBA

Problem

Sales and service processes were spread across teams and tools, with limited shared visibility to support strategic decisions.

Approach

Led requirement gathering, UAT, and process validation for the Salesforce CRM implementation, coordinated stakeholders across Sales, Service, Marketing, and IT, and built dashboards and executive reporting to track business performance.

Impact

Ran the Customer Experience Survey campaign to its highest response rate to date, and support an ongoing LIMS rollout — driving the company's digital-transformation initiatives.

Highest
CX survey response rate
Salesforce
CRM implementation led
0
Teams coordinated

CRL Diagnostics · Data Analyst

Driving a 21% sales lift at CRL Diagnostics

Problem

Sales had flattened and the team had limited visibility into which efforts were actually working.

Approach

Ran market analysis and focus-group research, tracked performance in Excel and LIS software, and designed KPIs to monitor sales and cost drivers.

Impact

Lifted sales by 21% through market analysis, added another 11% by implementing focus-group findings, and cut costs by 17% through KPI-driven monitoring.

+0%
Sales increase
+0%
From focus-group findings
−0%
Cost reduction via KPIs

FIITJEE eSchool · Operations & Analytics

Dashboards that run academic operations at FIITJEE

Problem

Operational data was manual and fragmented across batches and faculty, slowing down accurate reporting.

Approach

Built and maintained a central database, automated data cleaning and validation, and designed dashboards for faculty teaching hours and attendance trends.

Impact

Enabled data-driven decisions and corrective actions on teaching hours and attendance, with faster and more accurate departmental reports.

End-to-end
Operations managed
0
Dashboards built & maintained

Chatous Technologies · Data Analyst

Preparing clean ML datasets at scale

Problem

Large volumes of messy, unstructured data needed to be readied for machine-learning training.

Approach

Built labeling pipelines with QA and audits, and helped design workflows alongside a 45-person team collaborating with the San Francisco office.

Impact

Delivered 5 ML/AI labeling projects and significantly reduced manual effort on daily unstructured data.

0
ML/AI projects delivered
0
Person team (Project Meniso)

Certifications

Credentials

  • Google Data Analytics Professional Certificate
  • Google Ads for Beginners
  • Getting Started with Power BI
  • Data Visualization: Storytelling
  • Data Visualization with Microsoft PowerPoint
  • Analyse User Research Data with Microsoft Forms
  • Search Engine Optimisation (SEO) with Squarespace

Education

Academic background

MBA, Finance & Marketing

2022 – 2024

Bharati Vidyapeeth Institute of Management & Research

B.Tech, Electrical & Electronics Engineering

2016 – 2020

Bharati Vidyapeeth's College of Engineering

Higher Secondary

2015 – 2016

Richmondd Global School

Publications

Research

  • “Optimisation of smart mobile toilet using maximum power point tracking”

  • “Design of a cogeneration plant for sugar industries using renewable energy resources”

Contact

Let's turn your data into decisions.

Open to business and data analyst roles and collaborations. The fastest way to reach me is by email or LinkedIn.

yashmita.tomar98@gmail.comConnect on LinkedIn ↗